Program description pages template: Canada.ca design
A program description page provides information about an internal administrative activity that delivers a service.
Program description pages:
- support a consistent approach to the presentation of program-related information
- promote task completion by prioritizing access to tasks related to the program
- complement the objectives of service initiation pages by offering more detail on supporting programs on a separate page
- limit the amount of content used to describe a program
On this page
When to use this template
- Use the program description page template to give background information or an overview about a program, and provide links to its related services
- Don’t use this template to initiate a service, use the Service initiation page layout instead
How to use this template
Use the program description page template to provide program information for a transactional service or to present program descriptions outlined in Reports on Plans and Priorities as part of an institution’s Program Alignment Architecture.

1: Program name
Provides the name of the program
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Presentation
- must be a unique H1
- must be the first component on the page
2: Institutional byline
Provides a link to the institution, organization or partnering/collaborative arrangement entity responsible for the content of the page
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Content
- must provide a link to a profile for the institution responsible for the content
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Presentation
- use the Institutional byline pattern
3: Program overview
Provides a summarized description of the program
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Content
- a maximum of 100 words is allowed
- written for a grade 6-8 reading level
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Presentation
- appears below the program name
4: Detailed program information
Provides more detailed information about the program
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Content
- provides pertinent details about the program
- information is limited to a maximum of 400 words
- written for a grade 6-8 reading level
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Presentation
- appears below the program overview
5: Services
Links to services and information related to the program
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Content
- a maximum of 5 links is recommended
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Presentation
- heading is labelled “Services”
User navigation
Program description pages are available under institutional or organizational profiles.

Text version
Program description pages can be accessed from institutional profile pages on Canada.ca.
Page details
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